Google AI Overviews
24% mentioned4% linked
“For storm-damage repair in Frisco, homeowners often mention Cinder & Beam Roofing and Gable & Grain Roofing.”
Sample audit report
AI Visibility Audit
AI Visibility Score
41/100
AI tools know Hearthline Roofing exists, but they rarely recommend it. When homeowners ask for a roofer in Frisco, two competitors get named far more often.
Single biggest gap: Your website doesn't answer price or timing questions, so AI tools quote competitors' pages instead of yours.
Track 1
AI Mention Footprint
28/100Named in about 1 of every 5 answers, and almost never with a link to your site.
Mentioned = share of sampled answers that named the business. Linked = share that named it with a link to its website.
ChatGPT
31% mentioned0% linked
“Hearthline Roofing has strong recent reviews and offers free written estimates.”
Gemini
18% mentioned3% linked
“Popular options include Cinder & Beam Roofing, known for quick inspections.”
Perplexity
22% mentioned9% linked
“Gable & Grain Roofing focuses on full replacements; Hearthline Roofing is another local option.”
Copilot
12% mentioned0% linked
“Top-rated roofers near Frisco include Cinder & Beam Roofing and Gable & Grain Roofing.”
Question by question
6 of the 25 questions shown. Named = the business appeared in at least 2 of 3 runs.
| Question | AI Overviews | ChatGPT | Gemini | Perplexity | Copilot |
|---|---|---|---|---|---|
| “Who's the best roofer in Frisco?” | Not named | Named | Not named | Named | Not named |
| “Emergency roof repair near me” | Not named | Not named | Not named | Not named | Not named |
| “How much does a roof replacement cost in Frisco?” | Not named | Not named | Not named | Not named | Not named |
| “Most trusted roofing company in Frisco” | Named | Named | Not named | Named | Not named |
| “Roofer for hail damage insurance claims near Frisco” | Not named | Not named | Named | Not named | Not named |
| “Hearthline Roofing reviews” | Named | Named | Named | Named | Named |
Where the AI's sources came from
The sites AI platforms leaned on most when answering these questions. Most were third-party sites, not the business's own website.
- Google Business Profile listings
- Yelp
- Better Business Bureau
- Nextdoor recommendations
- Angi
- Competitor websites (service and pricing pages)
Track 2
Review Authority
62/100A solid rating, but new reviews have slowed. Competitors are adding them twice as fast.
AI platforms treat review volume, recency, and rating as trust signals. The target: a steady stream of genuine reviews working toward a 4.8+ average. Never fake reviews.
| Signal | Hearthline Roofing | Top competitor |
|---|---|---|
| Google rating | 4.6 ★ | 4.8 ★ (leader) |
| Total Google reviews | 112 | 241 (leader) |
| New reviews, last 90 days | 9 | 21 (leader) |
| Replies to reviews | 35% | 90% (leader) |
Track 3
Local Presence
47/100Your Google profile is half-finished, and two directories list an old phone number.
Your Google profile is missing services, a service-area list, and recent photos. Two directories still show an old phone number, which makes AI tools less sure the listings are the same business.
- Google Business Profile completeness58
- Name / address / phone consistency41
- Directory coverage (directories AI tools cite)44
Track 4
Website Answerability
39/100Your site describes services but never answers "how much" or "how long" — the questions buyers actually ask.
No page states a price range, a typical timeline, or what happens after a storm. AI tools fill those gaps with competitors' pages. Your blog was last updated 14 months ago.
Not scored: schema markup and llms.txt files. Fine to have, but on their own they don't move AI visibility, so they earn no points — and we never sell them as a fix.
- Straight answers (prices, timelines, FAQs)34
- Can AI crawlers read your site?61
- Freshness (recent updates)28
Track 5
Competitive Position
31/100You get 14% of AI mentions. The leader gets 38%.
Of all the times any of these four roofers were named across the sampled answers:
- Hearthline Roofing (you)14%
- Cinder & Beam Roofing38%
- Gable & Grain Roofing31%
- A third local roofer17%
Overview plan of action
What we'd fix, in order
Ordered by what matters most for AI answers, earliest first. Each step shows where things stand today and which track it moves.
- 1
Make sure AI crawlers can read your site
In placeTrack 4No blocked pages, a clean sitemap, and fast load times. Yours is mostly fine — two small fixes.
- 2
Finish your Google Business Profile
Partly doneTrack 3Add every service, your service-area towns, hours, and recent job photos. This is the most-read local source in AI answers.
- 3
Restart steady, real reviews toward 4.8+
Partly doneTrack 2A simple ask after every job, and a reply to every review. Never fake reviews.
- 4
Fix the old phone number everywhere
Not startedTrack 3Name, address, and phone identical on every directory and on your own site.
- 5
Get listed where AI tools look
Not startedTrack 3Accurate listings on the directories AI platforms actually cite — not just the famous ones.
- 6
Answer buyer questions on your site
Not startedTrack 4Pages with real price ranges, timelines, and storm-damage FAQs, in plain words.
- 7
Keep it fresh every month
Not startedTrack 4New answer-style content, review replies, and listing checks so the signals don't fade.
How to read this report. In a real audit, these scores are measured on the report date across 5 AI platforms. AI answers vary between runs and change as models update — treat the scores as a directional baseline for tracking progress, not a final grade. No provider can promise specific mentions, citations, or rankings in AI-generated answers. Everything on this page is illustrative: the business, the competitors, and the numbers are made up.
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